Amazing Marketing Co.

Watch to learn the exact system we've used to grow over 300+ brands on Amazon.

In this video you will learn our 5-step launch system to rank products on page 1, the 5 most common Amazon mistakes, the KEY to Amazon success, and why we are NOT just another ‘PPC Management’ agency (and why they don’t work anymore).

Amazon Growth Management: PPC & more

From Amazon PPC Advertising to Listing Optimization 
to account management, we are masters at all facets of
the Amazon game.

Amazon Agency

The Best Amazon PPC Campaign Setup For A Product Launch

Apply for a 30-Min Strategy Call

($5,000 value)

Amazon Growth Management:
PPC & more

This service is for brands who want a team of top-level experts to handle their Amazon PPC advertising activities. But we don’t only manage your PPC campaigns – we also implement other ranking tactics to boost you to page 1 – such as rebate giveaways and A/B split testing of detail pages.

Scope of Work Details

  • Amazon PPC Ads Management
    • We completely manage & continually optimize your Amazon Advertising (Sponsored Placement PPC Campaigns) including all types of Sponsored placement.
      • Sponsored Products: We place your product in the ‘Sponsored’ sections in search results.
      • Sponsored Brands: Drive traffic to your storefront with banner ads & more.
      • Sponsored Display: Placement on competitor listings.
      • Sponsored Video: Video ad in search results. Just provide the video, or we can create one for you.
      • Sponsored Coupons: New feature to advertise clippable coupons.
  • Advanced Softwares Included ($400+/mo)
    • We use these software tools so you don’t have to pay for them:
    • Helium10 – for keyword research, rankings & lots more helpful data (normally $99/mo)
    • Sellozo – for PPC Campaign management & reporting, profit dashboard & more (normally $299/mo)
    • AMZalert – the best advanced monitoring & alerts tool so you can rest easy knowing your account it being looked over 24/7 (normally $20/mo)
  • Coupons
    • E.g. $2.00 OFF or 20% OFF clippable coupon
  • Promotions
    • E.g. “Buy 1, Get 1 10% Off”
  • Deals
    • This is a great the 2nd most visited page on Amazon
    • 7-Day Deals
    • Lightning Deals
  • Prime-Exclusive Discounts
    • Prime Day, Black Friday, Cyber Monday & Christmas Week etc.
  • A/B Split Testing
    • A big part of optimizing sales & profit is testing the following variables in order to determine the maximum Click-Thru Rate (CTR) and Conversion Rate (CVR). Long-term, this can lead to $10,000’s in extra profits. We will start this when it makes sense – often several months after we start PPC optimization.
    • Sale price, Main image, Coupons, Product title, A+ Content.
  • Giveaways for **Ranking ***
    • Savvy Amazon sellers have been utilizing giveaways to boost sales velocity, and thus ranking, for years. The latest method is using rebate or ‘deal’ sites. This drives a steady stream of hot traffic to your listings, boosting your sales & CVR, thus organic ranking.
    • These sites charge a fee of around $3 per giveaway – we use Rebaid.com.
    • We recommend starting with 3 units per day (~$300 per month).
  • Giveaways for **Reviews ***
    • Need more reviews? We use ‘product tester’ giveaway campaigns to gain batches of legit verified reviews. Read below about Product Launch for more details.
  • Review Follow-Up Audit
    • We will advise on the best tools to keep reviews coming in at a high rate. Such as packaging inserts & follow-up software.
  • Account & Listing Health Audit
    • We will look over your frontend product listings and backend Seller Central account and make suggestions.
  • SEO & Keyword Audit
    • We will review your listings and advise on keywords that your team should add.
  • Brand Tools Setup
    • Business Pricing
    • Virtual Bundles
   Optional add-ons
  • Amazon DSP Management
    • Amazon’s new platform to retarget ads around the web.
    • our fee is $750-$1500/mo depending on your account.
  • Amazon Posts Creation & Management
    • $500/mo to graphic design & post 10 per month.

The Process

Step 1: Discovery Call

We go over your current situation, your products, and your goals to see if we are a great fit to partner up. Whether we do or not, we steer you in the right direction and provide as much value as we can.

Step 2: Kickoff Call

If we are a good fit to work together, we create a custom game-plan on a 90-min strategy call, including timelines, expectations, milestones and action steps.

Step 3: Implementation

We start setting things up and talking action! We will send you weekly progress updates, monthly video reports, and go over KPI’s on monthly consulting calls. We’ll have close communication Slack.

Step 4: Growth & Optimizing Profits

Sales are growing! As in all marketing, Amazon is all about test, test, test! We continuously optimize & split-test everything to make you most profit possible!

Some Of The Brands We've Worked With

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Testimonials

Eva Chang
Owner @ Middle World Herbs

“Riley is the most professional, most experienced and honest Amazon Consultant I’ve ever met. He continuously went above and beyond for us and resolved some of the most complicated issues that we did not anticipate.”

Lan Nuyen
Co-owner @ CoRevival

“Creative experts! Amazing Marketing has done an incredible job developing our creative content… the results are lovely. The process was very low touch, which was great for my busy schedule. 

Brian White
Co-owner @ CoRevival

“Amazing Marketing Co. propelled our brand-new seller business from $0 to +$1M business in a matter of months..”

Apply for a 30-Min Strategy Call

($5,000+ value)

 Amazon PPC Agency | Amazon PPC Management | Amazon PPC Services

Amazon PPC Agency – Amazing Marketing Co. is #1 Amazon PPC Agency / Amazon PPC Management Service Provider who grew brands to $million sales. Book a free $5,000 Value Strategy call with Co-founder of Amazon Agency.

What an Amazon PPC Agency Does?

Looking to grow your business with your Amazon PPC efforts? Hiring an expert in the field is the way to go! PPC advertising is undoubtedly one of the most effective marketing tools that can help brands thrive through the Amazon algorithm. However, not everyone has the knowledge and experience to build winning campaigns. You can check about latest done for you Amazon Business here

Simply put, an Amazon PPC management agency will work with you to optimize your ad campaigns, decrease your advertising cost of sales (ACoS), and increase your ROI-all while taking advantage of Amazon’s highly-effective advertising services.

No More Wasted Ad-spend

If you are spending more than you returns for each click, an Amazon product launch PPC Agency can step in to help you. For sellers on Amazon, lowering ACoS while increasing profit is where the pot of gold is. There are several key factors that affect your ACoS on Amazon that only PPC experts can address. An experienced PPC Agency works to create and develop effective ad strategies for clients so they can effectively manage their ad-spend. For Amazon SEO services, you can check from here.

Holistic PPC Approach

While not every agency offers overseeing and managing PPC campaign strategies and ad spend from A to Z, Amazing Marketing Co. makes it a goal to help clients get the most out of their ad-spend while helping them grow sales to achieve outstanding business results.  Instead of just “PPC Management”, we provide “Amazon Marketing Management” which is our own way of describing our holistic approach in PPC advertising. What we do goes beyond just overseeing and managing your PPC campaign strategy and ad spend. An Amazon ad agency’s works to help you grow your sales and achieve outstanding business results.  

Establishing Realistic Goals

A PPC Agency helps you set up clear strategies that align with your unique business needs. Right off the bat, we aim to increase your ROI and decrease your advertising cost of sales (ACoS). While thinking about your next BIG step, you’ll find that there are many reasons why you should consider hiring an Amazon marketing agency for amazon product launch. But whether you choose to outsource or self-manage your Amazon store, the real key to success is realizing your goals and finding someone who understands and perceives them at an expert level. Other exceptional Amazon agencies pride themselves for being the best in the field. It’s crucial that you find a PPC agency that doesn’t strive to be the best but instead, works hard and smart to be the right partner for you. 

Always Ahead of the Game

While launching on Amazon was relatively easy just a few years ago, it now takes a lot more than just strategy, creativity, and even experience to become successful. It is the combination of all these that gets you your best chances in the Amazon market. When you partner with a PPC Agency, you not only get help in troubleshooting problems more effectively, but you also give your business a higher chance to stand out from the competition.

In essence, working with a group of Amazon PPC experts who have been running the SEO game for years simply helps you to get up-to-date best practices to help elevate the value of your brand and utilize existing advertising resources to grow it on Amazon.

Most sellers would only focus on improving post-click conversion rates and increasing revenue per conversion. However, the real bulk of the process lies in continuously optimizing and improving campaign performances over time. This includes harvesting keywords from the search terms reports and adding them to your own campaign, increasing the number of keywords that can potentially draw sales.

Moreover, Amazon PPC agencies can see changes as they happen since they are always working behind the scenes, keeping up with even the slightest amendments in Amazon policies. Amazon marketing agencies can determine the course the platform will likely take, thus providing you with preventive warnings of changes that might impact your business as a whole. 

Finding the Right Partner for your Brand

At Amazing Marketing, we provide “Amazon Marketing Management” — the whole package! Our holistic approach entails maximizing all strategies possible using the Amazon platform as a tool. Because ranking on Page 1 is so much more than managing Sponsored PPC Ad campaigns! The other guys will tweak your campaigns and call it good; we look at your Amazon presence from a bird’s eye view and implement any and all marketing tactics to help you grow. We take over the steering wheel so you don’t have to worry if there is more that can be done on Amazon.

 How can our Amazon PPC Agency help your brand? 

Hiring our PPC Agency means getting the professional help you need in creating campaigns that work for your brand. In e-commerce visibility and searchability are the primary and strategic objectives of the seller. If you create a listing with the wrong keywords, everything else we do is worthless and ineffective. A bad listing with the inappropriate keywords leads to bad organic ranking and unfavorable position in the SERP and unsatisfactory PPC parameters, such as low number of impressions, low click-through rate (CTR), high average cost of sales (ACoS), and low CVR, which means that advertising does not achieve its objectives and does not support the realization of the product.

Sales that were achieved with an incorrectly optimized listing, give keyword ranking to the weak keywords, instead of the optimal keywords, limiting the true traffic and ultimately sales potential of a product.  

Amazing Marketing Co. can take your advertising to the next level.

These are some of the things that we do as an Amazon Marketing Agency to help your brand grow:

Amazon PPC Advertising Management: PPC advertising is undeniably one of the most effective marketing tools that can help your brand thrive through the Amazon algorithm. At Amazing Marketing Co., we make it our goal to help our clients get the most out of their ad-spend while helping you grow sales to achieve outstanding business results. 

Sponsored Video ads: Maximize your Amazon opportunity through sponsored video campaigns tailored to your brand image and value. PPC advertising, like the many aspects of e-commerce, is an integral part of a marketing strategy. However, when it comes to establishing an initial understanding (or first impression) of your brand among customers, videos do it faster. 

Sponsored Display ads: Boost your product visibility to your target audience, target relevant product categories on Amazon, and utilize targeting refinement on attributes like category, brand, price, and Prime eligibility. Product targeting is a great strategy to grow your customer base, cross-sell to potential customers, and upsell to your loyal customers.

Sponsored Brands ads: Amazon Sponsored Brands appear as banner ads that display your brand logo, custom tag line, and multiple products, typically at the top of Amazon search results and product detail pages. With the help of our team of PPC experts, expand your brand visibility, reach shoppers who are intently looking for products related to theirs and land potential customers to your storefront.

Amazon DSP ads: An impression-based display marketing platform, Amazon’s Demand-Side Platform enables advertisers to programmatically buy display, video, and audio ads to promote their products, services, or brands essentially all over the internet— which basically means getting access to exclusive audiences across both Amazon-owned sites, like IMDB, and other leading publishers’ sites.

Sales boost: Boost your sales and win in the Amazon game. From SEO to PPC and to everything in between, our all-in-one management approach aims to create a one-of-a-kind buying experience for your customers to help you amp up your sales and reach new heights for your business on Amazon. 

Ranking boost: Ranking on Page 1 for your main keyword is the goal. Although there is no short-cut to ranking on the top of Amazon’s search results, outsourcing a PPC agency that knows the ins and outs of Amazon marketing will inevitably get you there! 

ACOS improvement: Spending too much for each click? Lowering ACoS while increasing profit is the pot of gold for Amazon sellers. While there are several key factors that affect your ACoS on Amazon, our experience in creating and developing effective ad campaigns for our clients has taught us the best practices in managing ACoS.

ROAS improvement:  Maximizing the return on your ad spend is not always a piece of cake for most Amazon marketers. Most sellers would only focus on improving post-click conversion rates and increasing revenue per conversion. However, the real bulk of the process lies in continuously optimizing and improving campaign performances over time. This includes harvesting keywords from the search terms reports and adding them to your own campaign, increasing the number of keywords that can potentially draw sales.

Cost-per-click improvement: The CPC metric depends on a few different factors: one being the level of competition. A bigger competition will lead to higher CPCs because you’re bidding against other sellers to win the best placement for your ad in front of searching customers. At Amazing Marketing Co., we utilize our tried and tested so clients can get the most out of their campaigns with the lowest CPC possible.

Profitability improvement: The process doesn’t only include improving content, media campaigns, and reviews management. Increasing your profit goes beyond that. The Amazing Marketing team will continuously optimize & split-test everything to make you the most profit possible!

Search engine optimization (Amazon SEO):  Amazon SEO is all about optimizing your keyword-rich listings to rank higher and thrive in Amazon’s A9 algorithm. The secret to a well-crafted Amazon listing lies in the balanced blend of both creative and technical aspects of SEO. From keyword & competitor research, keyword placement to creating captivating product listings and image galleries, our expert SEO marketers will handle everything for you.

Listing conversion optimization: Compelling words are essentially your best tool to entice and engage your customers, but adding that to the technical aspect of listing optimization (SEO) is what truly drives your product in converting and ranking above the competition. Our talented SEO copywriters will gladly craft engaging listing copies for you PLUS develop your creative content from start to finish. 

Product title improvement:  It’s one thing to have a keyword-optimized title. Writing an informative and cohesive product title with the right keyword placement is another. With the thousands of competition on the platform, crafting a winning product title that converts is an absolute essential. 

Product infographics:  Powerful visuals and infographics can virtually send your shoppers straight to the Add to Cart button. So win your shoppers through stunning infographics for gallery and A+ Content created for you by our brilliant graphic designer! 

Review-getting optimization:  If you’re an emerging brand on Amazon, getting your initial reviews is imperative. The more reviews you have, the higher the rate will be at which shoppers CLICK and then ORDER your product. Want to get your first reviews FAST? Talk to us to get started!

Subscribe & Save: Significantly boost your sales and customer loyalty for your brand by utilizing Amazon’s  “Subscribe & Save”. This feature allows FBA sellers the ability to offer discounted products in exchange for long-term commitment from customers. 

Virtual Bundles: This tool lets FBA  brand owners create ‘virtual’ bundles made up of two to five complementary ASINs which are purchased together from a single detail page. However, not every seller is eligible for the Virtual Bundle Product tool, and not every product can be incorporated. Reach out to Amazing Marketing Co. to start a Virtual Product Bundle campaign for your brand.

Coupons & Promotions:  Whether promoting just one or multiple items in your inventory, creating and managing promotions on Amazon could become a disaster if not handled well. With the right tools and top strategies we’ve garnered over our years of Amazon marketing, we’ll help you set up and manage your promos so you can reach your target margins and even go beyond your profit goals.

Lightning Deals: When it comes to promotions on Amazon, Lightning deals can be your best tool in driving sales and boosting visibility. But they go beyond just increasing sales. When efficiently managed, this strategy can also be used to sell out excess inventory and promote other products under your brand. Plus, if you want to earn the coveted Best Seller Badge, this is a great way to start. 

Brand Storefront Optimization: Got a great business you want to grow on Amazon? Here at Amazing Marketing Co., we create UH-amazing Amazon Storefronts and Amazon Store pages masterfully curated to display your brand’s image and value. 

A+ Content Optimization:  Amazon A+ content is the quintessential element for building your brand. As the name indicates, this feature gives your shoppers the A+ experience when visiting your page. This is why having a  killer A+ Content section on all listings is an absolute MUST! Our creative graphic designers and copywriters have all the skills necessary to adorn your content pages with rich media, beautifully made infographics, exciting brand stories and more.

Amazon Posts: Posts is a browse and discovery experience on Amazon focused on brand-shopping. This feature allows Amazon sellers to showcase their brand through a social-media style curated content which makes promotions look natural and non-intrusive. If you’re up to take a dive into Amazon posts, now is a great time to get started!

Amazon Attribution:  Amazon describes this tool as “your non-Amazon campaigns, measured”. So how does it work? Amazon Attribution is an advertising and analytics measurement solution that lets sellers monitor how their non-Amazon marketing channels perform on the platform. On top of everything else you do to build your online business, keeping track of your customer’s buying experience can be quite the challenge. Reach out to us to learn how this tool can help increase your brand’s return on investment (ROI) on Amazon.

Seller Central Management: Managing your growing Seller Central account to operate 24/7 isn’t a walk in the park. We know this because we’re sellers ourselves. But keeping your backend operations healthy and smooth-running is a must to scale your business. Amazing Marketing Co. is your be-all end-all solution to your love-hate relationship with Amazon support. Our years of experience as marketers on this platform has taught us the best practices and workaround to troubleshoot and resolve issues that could stall your Amazon operations.

Inventory Management & more:  Automate your FBA operations with the help of a pro in the field. At Amazing Marketing Co. we help sellers monitor their inventory levels & IPI Score, add new products to the catalog and provide expert-level consultations on FBA shipment plans & logistics.

What to choose between Amazon PPC Software and Amazon PPC Agency?

While thinking about your next BIG step, you’ll find that there are many reasons why you should consider hiring an Amazon Advertising Agency. But whether you choose to outsource a PPC expert or use a PPC automation software, the real key to success lies in the powerful strategies that you launch. PPC softwares or advertising automation may be a cheaper alternative solution in Amazon advertising. However, the most efficently planned and executed PPC campaigns are the ones that are uniquely tailored to your needs. An Amazon Agency will help you oversee your campaigns and utilize growth-focused opportunities that PPC softwares tend to miss out on.

Proactive Approach

An Amazon PPC Company proactively works to provide powerful and realistic solutions for their clientele. We have a pool of PPC and marketing experts on our team that specialize in the different aspects of Amazon Advertising and SEO. On top of our proactive solutions, we have a holistic approach that maximizes Amazon advertising tools and programs to set your brand for long-term success across all channels.

Ranking in Page 1

Winning the game in the Amazon marketplace is what every business strives for. Amazing Marketing Co. is your PARTNER in finding the right solutions and implementing the best PPC strategies to boost your marketplace growth. 

Take your business to the next level!

Whether you’re just starting on Amazon, or have been on the platform for some time, there’s always room to GROW. When looking for an expert hand in ecommerce, remember that there is no quick and easy path to a successful Amazon business. We have successfully worked with businesses and helped them meet their goals, manage their campaigns, and create Amazon marketing agency plans curated for every client’s needs. 

Proven Results

From launch to listing optimization, to PPC campaign keyword funneling for Sponsored Ads DOMINATION, over the years have perfected systems & processes that are PROVEN to get results. We have over 30+ years of combined experience, so we’ve already seen what works and what doesn’t. This gives you an unfair advantage over your competitors!  

When you sign up, we will implement our tried & true methods to grow sales & improve profits. In addition, every client gets a custom game plan – because every brand has its own unique challenges. Depending on your brand’s situation, we may initiate a campaign, to improve ACOS, boost sales, boost ranking, or a combination depending on which product.

Part of our proven system has to do with organization. We pride ourselves on staying organized when it comes to testing & tracking data. This allows us to be efficient & make smart adjustments. So you can rest assured, your Amazon marketing activities will be highly tactical.

Check out our customer success stories and case studies.Our holistic and customized strategies have allowed us to grow our brands such as coRevival to reach over $1 million in 4 months!

Why should you be working with our Amazon PPC Agency?

One way to increase the visibility of your product listings on Amazon is to use Sponsored Ads. This advertising platform provides brands with an opportunity to build brand awareness and increase revenue with minimal costs. However, for you to understand how the system works, it is imperative that you efficiently manage your account to achieve your PPC goals.PPC advertising is not something that you just automate and leave on its own. Some entrepreneurs and small businesses may not have an in-house manpower and resources to manage their Amazon ads. On the other hand, for larger companies, PPC management takes a lot of their time and effort that could be best focused on other core business operations.

This is where PPC management agencies come in. They offer curated solutions and have the skills, experience, expertise, and tools for effective PPC campaigns. 

Launch your A-game in Amazon Ads

Other Amazon PPC consultants would only focus on one or two aspects of Amazon advertising. But in the competitive world of e-commerce, there’s so much more to explore. Clients have different needs and goals yet so many Amazon features and tools are underutilised. This is why we see the need to put up an agency that not only knows every nook and cranny of the Amazon platform, but also maximizes all possible strategies to get you the best business results.

Our proven strategies and proactive approach

Over our years as Amazon marketers, we’ve developed unique systems that are proven to get results! We are the DREAM TEAM we strive to be everyday. We don’t just come in and start doing a total overhaul on your Amazon store. Our real job is to help you to realize your best goals and work with you to achieve them plus more! Whether you’re looking to drive brand awareness, skyrocket your sales or improve your overall brand value through sponsored ads, we’ll give you the right tools and resources to get you the marketing solution you need.

A team of energetic and dynamic individuals

We are a small but diverse team of Amazon experts that continue to explore what is up and coming on Amazon. We know what it takes to carry on through the hurdles of advertising on a giant platform like Amazon. Our system combines proactive end-to-end communication & organization with a no-nonsense approach. Just the real deal! Working with us simply means working in a great environment where you and your brand can thrive. 

How we communicate

We work closely with our clients on a daily & weekly basis. We use Slack so communication is easy and seamless. In addition to the weekly snapshots & monthly reports, anytime someone needs something, has a question, we just tag each other in the chat. Simple as that! Our team checks for messages 2-3x per day so most of the time you will get a FAST reply. All we ask in exchange is that you reply to our messages as soon as you can, within 24 hours at least. 

Maximize our potential on Amazon NOW

There is no limit to opportunities when it comes to selling on an online platform. Amazon is the largest online eCommerce marketplace today and it will only get bigger. Now is the right time to establish your brand on  the fast-growing platform. Talk and discuss with the Amazing Marketing team to find out how you can take your brand to its full potential!

Launch and Grow Your Business on Amazon with the Amazing Marketing Co NOW!

How much does an Amazon PPC Agency service cost? 

While many contractors & agencies charge hourly, we’ve found a fixed retainer payment is the best & easiest way to go. The retainer is based on our agency hourly rate, but if there is less or more work done in one month, it doesn’t change. 

The main marketing cost on Amazon is paying for Sponsored PPC ads. There are also smaller costs associated with product giveaways, VINE reviews, driving outside traffic, coupon clips, and of course any creative work that you want done.

When you outsource to our Amazon PPC Agency, not only will you save countless hours & headaches, but your products will have the absolute best chance of success because all the latest strategies & tactics will be implemented 100% correctly.

Click out our pricing guide here for more details on the services we offer. If you have any questions or need more details, get in touch.

 Boost your Online Presence with the Help of an Amazon PPC Agency

 

Got a great product but it’s not selling much online? Now is the right time to partner with an Amazon PPC agency. Getting the professional help you need from an expert in Amazon. If you want to maximize your conversions and reach greater heights for your business, seeking help from an Amazon PPC Agency is a great start! 

While launching on Amazon was relatively easy just a few years ago, it now takes a lot more than just strategy, creativity, and even experience to become successful. With millions of other sellers trying to make it in B2C marketing, Amazon can be quite an intimidating platform to start your business. 

And second, having a great-value product with huge potential in the market is one thing. Ranking and converting it on a huge e-commerce platform like Amazon is another. When it comes to building a brand on Amazon, it is vital to bring your A-game to the table. Ready to launch your brand on Amazon? Talk to us!

 What are the Best Amazon PPC Agency Strategies? 

One of the most common reasons why sellers fail at Amazon is because they’re looking for the fastest and easiest way to get their products to become profitable. The truth is, Amazon PPC has a lot of complexities and a lot of PPC best practices can only be realized through experience. 

As promising as building your business online sounds like, getting your product to rank on Page 1 doesn’t happen at the swish of a wand. It is with the combination of effective marketing strategies that real magic happens. 

If you’re new to Amazon marketing, there are several key techniques you can learn from Amazon experts. Doing keyword research is one of the most effective organic ranking strategies. There are different keyword research tools available out there to help you with this. Using a keyword research tool helps you determine which words & search terms to put in your title, bullets, backend & description / A+ content. 

For more Amazon marketing tips, check out 8 Ways to Boost Your Organic Ranking on Amazon.

 

 What are the Different Types of PPC Management Agencies? 

There are several different types of Amazon PPC Management Agencies available out there. While some offer only specific services such as managing campaigns, others offer full service Amazon Marketing services.

From Amazon PPC Advertising Management to Sponsored Ads and Listing Conversion Optimization, Amazon full-service agencies offer a holistic approach in Amazon marketing. This type of PPC Management Agency is all about boosting sales, getting new customers, boosting your products to page 1 & growing your brand! Unlike other agencies who do only ‘PPC Management’, this managed service is so much more – because ranking on page 1 involves a LOT more than just PPC! 

There are lots of Amazon marketing activities beyond PPC that are crucial for optimizing discoverability, sales, reviews, conversions & profits. We handle it all – A/B Testing, Coupons, Lighting Deals, Promotions, Subscribe & Save, Virtual Bundles, Amazon Posts, Amazon LIVE, Product Inserts, Review-Request Automation, tactics to stay in-stock & more.

Amazing Marketing Co. is an Upwork TOP-RATED full-service marketing agency with years of experience in the Amazon PPC and SEO game. 

 What is Amazon PPC Optimization?

Let’s start by first defining what PPC (or Pay-per-Click) on Amazon means.

Amazon PPC advertising is a system where advertisers bid on keywords and basically pay for traffic. This means, whenever an Amazon customer searches and clicks on a specific product, the seller with the highest bid on the relevant keywords wins the product ad placement.

Think about it this way. When you list a new product on Amazon, the first order of operations is to try to get your product discovered by the millions of shoppers on the site every single day. This is where Pay-Per-Click Advertising comes in. You pay a fee every time someone clicks on one of your ads

On Amazon, PPC optimization is a series of specific processes which are meant to improve Amazon advertising performances. This includes an optimization cycle to measure, analyze, test and execute changes to your Amazon advertising strategy.

There is definitely no shortcut to success when it comes to selling on Amazon. Pay-Per-Click advertising is just one of the many aspects you need in building a brand that converts online. 

 What is Amazon Campaign Management?

Amazon Campaign Management is a service for brands who want a team of top-level experts to handle their Amazon PPC advertising activities. At Amazing Marketing Co. we don’t only manage your PPC campaigns – we also implement other ranking tactics to boost you to page 1 – such as rebate giveaways and A/B split testing of detail pages and MORE!

A big part of optimizing sales & profit is testing the following variables in order to determine the maximum Click-Thru Rate (CTR) and Conversion Rate (CVR). Long-term, this can lead to $10,000’s in extra profits. We will start this when it makes sense – often several months after we start PPC optimization.

As we completely manage & continually optimize your Amazon Advertising (Sponsored Placement PPC Campaigns) including all types of Sponsored placement, we also use software tools to help us with keyword research, reporting, and profit dashboard. All of which are vital to the success of a brand on Amazon. 

 How Do I Analyze Amazon PPC Data? 

Success in PPC advertising means you have to consistently be proactive about your PPC campaigns and constantly optimize them. 

PPC managers usually start by using both manual and automatic campaign features. While opting for manual gives you the most control over your campaign, testing with automatic targeting can help you with several things. PPC experts run auto campaigns to help them to get to know their audience and use that information for keyword research.

When it comes to PPC data reports, it is important  to know your metrics. These are the data provided by Amazon regarding the campaigns, ad groups, performance of ads made available in different reports.

Our Amazon Ad Agency uses various software tools such as Helium 10, Sellozo and AMZ alert to efficiently manage PPC data.

If you need help analyzing your PPC data, NOW is the right time to consult with a PPC management expert. 

Case Study results of our Amazon PPC Agency

Check out our customer success stories and case studies.

CASE STUDY 1: Launch & PPC Management

“0 to $1,000,000 in 4 months.”

Client: coRevival

Background: The client created a comfy face mask and wanted to quickly bring it to the mass market via Amazon. Even though they were quite familiar with how Amazon works, they wanted to be sure to give their product the BEST possible chance at success – especially in such high competition and high volume market! So they decided that investing in a team of Amazon marketing pros was the way to go. (great choice;)

The Problem: Great product but high competition

The Solution: So what’s the goal? Get noticed in a flood of competition. The product has tremendous potential if we can get it to rank on PAGE 1. 

The Result: We took over PPC campaigns at the beginning of September shortly after going live on Amazon in August. After a month of testing, sales began to climb, with ACoS under control. Then, strong page rankings began to take hold… and, boom! With a great product (getting good reviews) and a good conversion rate, page 1 positions held steady and catapulted sales to the next level. From there, it was a snowball effect! By the end of year, we hit the HUGE milestone of $1M in sales!

Sponsored Placement sales were a huge contributor, accounting for 50% of sales. This is a good ratio for launch season. Quarter 1 Update: And it wasn’t just a Q4 thing… Q1 is doing even better! Over $500,000 in January alone! And over $600,000 in February!

The Takeaway: This is a great case study that demonstrates the IMMENSE UPSIDE POTENTIAL of ranking on page 1 for big keywords! If you need a comfy face mask for yourself or your kids, check them out on Amazon! amazon.com/corevival (we designed their sweet storefront:)

CASE STUDY 2: Small Company Outsourcing Amazon Advertising

“2x in sales in 3 months while maintaining ACOS.”

Client: Innovet

Background: Innovet, a pet wellness company, reached out to us to get some help in advertising on Amazon.

The Problem: The guys at Innovet were selling well on Amazon, but their in-house team didn’t have the time to really give Amazon ads the time it deserves, so they wanted to try hiring an expert to take over PPC and see if they can grow sales.

The Solution: Their goal was to increase sales and gain new customers. They weren’t so concerned with a high ACoS because they know their LTV is high. So, we kept our target ACoS high and optimized ads.

The Result: Within a short amount of time, sales started to climb! They are collecting more new customers than ever, with PPC sales velocity nearly doubling. Their in-house marketing team is very happy with the result and is now saving lots of time and energy too!

Take a look at how their sales and impressions increased 2 months after our PPC takeover, compared to the previous 2 months.

The Takeaway: This is a great case study showing how outsourcing to an expert can drastically raise your sales!

If you have pets, definitely check them out on Amazon!

FAQ’s about our Amazon PPC Agency?

You can check some of the frequently asked questions about our amazon ppc agency from the below. We as an Amazon Marketing Agency will do our best to answer the client’s queries.

What does your Amazon PPC Agency charge?

We work closely with you to come up with a PPC budget that makes sense for your brand. If you’re just launching, typically it’s best practice to start at a $100 daily budget per product for a strong launch. We require at least a $50 daily budget to work with. To pay for this, Amazon charges your account credit card on file – daily or every $200 – or takes it out of your payouts, up to you.

How long does it take for the results to be seen?

It really depends on each client’s unique situation and budget. We spend the first few weeks testing to know whether or not we targeted the right keywords in the listing and title by “asking” Amazon what keywords work the best. We’ve had clients wherein just after a month of testing, we started to see a significant increase in sales. In most cases, significant results can be seen in the first 1-3 months after starting to work with us.

Does your PPC Agency offer Full-service Amazon services as well?

Amazing Marketing Co. is a full-service Amazon agency that provides Amazon growth solutions. Our agency’s holistic approach goes far beyond just Sponsored Placement campaigns. We handle it all, from organizing & monitoring strategic testing of coupons, sales prices, lightning deals, holiday deals, flash deals, BOGO promotions, subscribe & save discounts, main images, virtual bundles and more. In other words, we do everything that a brand owner should be doing to grow & optimize profits – we treat your brand as if it were our own!

Check out Amazing Marketing’s services and pricing here.

Why do we need to work with your Amazon Agency?

If you want to elevate your brand to greater heights, it makes sense to outsource an Amazon Agency that understands your goals and works closely with you to achieve amazing business results. Amazing Marketing Co. is a team of Amazon experts with years and years of experience in the PPC game. 

How is your Amazon Agency different from others?

First off, we are Amazon sellers ourselves. Not all Amazon agencies have that to brag. We grew our own brand to 7-figures on Amazon, so we know what it’s like to be in your position. While there are plenty of other Amazon marketing tactics we continue to develop new strategies that deliver results. Our years of experience in FBA helps us understand marketing trends as we constantly work with the ever-changing Amazon policies. With our unique perspective in marketing, we help other brands grow by understanding what they go through every step of the way – we have virtually seen it all when it comes to selling on Amazon!

What is the contract and terms of agreement with your agency?

Our business model is to partner with brands and scale them to 6-7 figures in 2-3 years on a 3-5% commission… but it makes sense to date before you marry! 

So we’ve found it’s good to start with an initial 3-month ‘trial’ agreement. 

After the initial 3 months, if we are working well together, we will extend a 6-month agreement. After that, we should have a good idea if we are making you lots of $ 🙂 If so, and both parties want to continue, we will extend a year-to-year agreement. 

Still not sure whether hiring an Amazon Advertising agency is the right move for you?  Talk to us.

Sound Amazing? Let's talk Amazon.

Click below to complete a quick qualifying application. Then our team will reach out to schedule a discovery call where we will get to know your business and determine if its a great fit for a partnership.

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